Weighing up the Odds
- Robin Nichols

- Oct 25
- 2 min read
I never thought I'd write a blog post about scales, a device used to physically weigh goods. That said, here's an interesting image I saw recently.

W & T Avery is a company founded in the early 18th century before officially taking the name 'Avery' in 1818. Since then it has been taken over and merged many times - it's now called Avery Weigh-Tronix and although that might sound like a shift in direction, its core business remains the same, the manufacture of precision weighing machines. The company is based in Smethwick, in Birmingham.
I grew up with this brand name. Somewhere in my early years I became aware of the name Avery. I think I was once weighed at school on a giant Avery scale, I remember all the local shops using great white Avery scales in their businesses - they were everywhere in those days. So imagine my surprise in finding an Avery scale sitting on the floor of an old stable in Cromwell, a historically important gold rush town in the South Island of New Zealand.
This is not the first time I have seen this familiar brand name in my travels. I photographed a (slightly newer) set of Avery scales in a tea plantation in Madagascar, of all places, and have seen them in India, Malaysia and Sri Lanka. In many ways the fact that you can find these scales in such a diverse range of locations is testament to the durability and accuracy of the product. It's also a nice reminder of a time when products were made to last!

And while we are in Cromwell looking at scales, here are a few photos of what the little gold rush settlement looks like today (in the rain).



















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